As the world prepares to tune into the Super Bowl on Sunday, Jay-Z spoke with The New York Times to discuss the controversial  Jay’s decision to do business with the NFL following the league’s treatment former 49ers quarterback, , was met with immense scrutiny, as Kaepernick was famously blackballed from the NFL for kneeling during the National Anthem in 2016 as a form protest against police brutality. For this reason, Jay’s NFL deal struck many as 

However, Jay reaffirms that he does, indeed, support Kaepernick, but that it’s time to take some real action. “No one is saying he hasn’t been done wrong,” he said. “He was done wrong. I would understand if it was three months ago. But it was three years ago and someone needs to say, ‘What do we do now — because people are still dying?’” Jay plans to  that Kaepernick stands for, regardless how unpopular it makes him. “As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds negative press.”

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Jay’s partnership with the NFL centers on bringing  which was initiated after last year’s last minute halftime show headliners, , bombed. Robert Kraft, the owner the New England Patriots and chairman the NFL media committee, reached out to Jay for help. “The problem with the NFL is you all think hip-hop is still a fad when hip-hop has been the dominant music form around the world for 20 years,” Jay told him. Kraft then consulted NFL commissioner Roger Goodell and convinced him to meet with Jay, which lead to the partnership between the NFL and Roc Nation. Jay and Roc Nation now hold immense influence over the league’s music events, which notably includes the halftime show. One this year’s Super Bowl halftime show performers,