PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners, and community organizations that aim to inspire and shape future generations.

Throughout February, PUMA will stand alongside athletes, ambassadors, and partners by amplifying their voices and actions across various platforms in support of universal equality, justice, and acceptance for all.

To kick off the month-long celebration, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about the vital history and pioneering players and contributors through initiatives that impact the community. In addition, the partnership will feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos that align with the Foundation’s slogan “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said Founder and Executive Director of the Black Fives Foundation Claude Johnson.

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

For more information, please visit PUMA.com and partners.blackfives.org/hello-puma.