Kush K Unleashes New Single & Music Video “I Know” with JVS
Rising star Kush K continues to redefine the Australian hip-hop scene with the release of his highly anticipated new single and music video, “I Know,” featuring JVS. Out now via Type Shit Records, the track and accompanying visual showcase Kush K’s powerful storytelling, hard-hitting lyricism, and his unrelenting hustle in a music industry that demands constant reinvention.
“I Know” kicks off with a captivating and emotional chorus sung by JVS, setting the tone for the track’s raw exploration of the pressures that come with success, personal growth, and navigating relationships. JVS’s hook captures the struggle of trying to make things right amid the chaos of fame and life.
“I know, I know, I could never make it right… I know,” JVS sings, delivering a poignant message of self-awareness and reflection. From there, Kush K jumps in with his verse, immediately taking over with his trademark flow and unfiltered perspective.
“Had some problems in the past, but I had to keep me moving. I know, I know, I know, I know. I’ve been through some dark places in my life, but I can’t keep moving.”
These opening lines set the stage for Kush K’s candid exploration of overcoming obstacles and pushing forward, no matter the adversity. Kush K’s verse flows seamlessly from his introspective lyrics into high-energy, motivational storytelling.
The accompanying music video, directed by NBreezy, takes viewers on a fast-paced visual journey through the lavish lifestyle that Kush K and JVS now find themselves enjoying. The video shifts between high-energy shots of luxury cars, designer brands like Gucci and Fendi, and moments in the studio, all while the cityscape of Melbourne looms in the background. The video’s quick transitions and cinematic style mirror the track’s energy, encapsulating the contrast between the highs of success and the emotional lows that often accompany it.
Produced by Sonni Beats and engineered by MixedByDaniel, “I Know” is another standout track that proves Kush K’s exceptional talent for blending quality production with impactful lyrics. The song delivers on both fronts, combining a refined sound with raw authenticity that captures the essence of Kush K’s journey.
Since debuting with “Stories” in 2020 and launching TheHotBox Studio in 2021, Kush K has made significant waves in the Australian music scene. His debut album The Revelations (2024) cemented his place as a leader in the rap scene, showcasing his unique voice and perspective. As both an artist and an entrepreneur, Kush K continues to push the boundaries of Australian hip-hop with his diverse skill set, determination, and entrepreneurial drive.