Alicia Keys went incognito as a Lyft Driver named Laura in Los Angeles last week, concealing her real identity with a hat and sunglasses all the while dropping mad hints about 

 picked up a number passengers through the ridesharing app and began driving them to their destination. She asked all  them where they’re from and proceeded to inform each them that she had just moved to LA from the Big Apple. This topic provided the perfect segway for the New York City native to casually quote various lyrics from her NYC anthem with Jay-Z, “Empire State Mind.” She proceeds to namedrop titles her other hits such as “No One” and “Fallin,'” but it takes some longer than others to catch on. Eventually, , much to the joy the unaware participants. 

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At the end the segment, it is revealed that the prank was a promotional effort for LyftUp, a program that lets you round up and donate your ride payment to the nearest dollar and support a worthy organization your choice. Alicia recently announced that