Burger King stays doing the most when it comes to their advertisement schemes, from  to actually . In their latest marketing ploy, the iconic fast food franchise decided to show us what a 34-day-old Whopper should look like in an effort to push towards eliminating artificial preservatives in food. The results, well, weren’t so appetizing.

As you can see from the ficial ad seen above, “The Moldy Burger” is enough to make you almost want to become a vegan. Speaking on why this campaign even exists in the first place, the burger joint’s North America President Christopher Finazzo said, “The Burger King brand is currently rolling out the Whopper® sandwich with no preservatives, colors, or flavors from artificial sources in the U.S.” The preservative-free patty is already available in over 400 Burger King restaurants throughout the U.S. and will be in every location by the end 2020, according to Finazzo. 

Of course, this sent many on social media into a viral frenzy. Take a look below at some our favorite reactions to Burger King’s new The Moldy Burger ad campaign: