Footaction is celebrating cultural pride through product, advocacy, and community engagement by showcasing their #No1WaySeeingBlack platform to celebrate Black History Month. The #No1WaySeeingBlack initiative highlights Black creatives and Black-owned businesses while celebrating their culture from this month to every month.
“Footaction’s goal is to continually inspire and facilitate self-expression for our consumers while always striving for our shared belief of equality,” says Patrick Walsh, VP, and GM of Footaction. “The #No1WaySeeing Black campaign is rooted in the fact that we see you, and we are committed to celebrating the diversity within the Black community every day.”
The Black-owned brands highlighted during this month support socially conscious missions in Humanize My Hoodie, Support Black Colleges, and more. These brands will continue to be sold at Footaction future-forward and will join the growing product assortment specifically from Black designers. The #No1WaySeeingBlack shoppable collection is available in-stores and online and will continue to grow with new partners throughout the year. The featured product content was developed by The Palette Group, which is a Black-owned agency.
Footaction has also worked with Yung BBQ, Cory Townes, Bomani X, and Anderson Bluu to highlight their passions infused with their love of Black culture. The content created ranges from playlists to Clubhouse conversations to Twitch streams.
Footaction is committed to bringing this platform to life in the months to come. Footaction’s on-going partnership with comedian, B. Simone, will feature exclusive product drops and content throughout the year. Footaction will also partner with PENSOLE on future programming for HBCU’s and will continue to grow and diversify their assortment from Black-owned brands and creators.