LeBron James is one the biggest celebrities in the history the NBA thanks to his contributions to the game and relevancy in pop culture. LeBron is known by pretty well everyone and his brand has been globalized. Whenever he plays in a big city, it’s a big deal and now that he’s in Los Angeles, his prile has been magnified immensely. Last night, LeBron and the Lakers were in New York to take on the Knicks at Madison Square Garden. MSG is filled with a plethora celebrities on any given night. On Wednesday, it just so happened that was in the building.
At one point in the first half, LeBron went over to J. Cole where the two dapped each other up before James went right back into the game. Sitting right next to Cole was Spike Lee who had a brief exchange with LeBron later in the match.
After the exchange, fans took to Twitter to talk about the pleasantries. J. Cole is one the biggest stars in hip-hop and just like LeBron, his brand is global. Seeing the two them come together in the middle a game was significant for a lot people, even if the exchange last just a few seconds.
Here’s what people had to say.