McDonald’s continue to support BET as the network celebrates its 40th birthday, and 20th award show ceremony.

The fast food franchise donated a portion of its ad space to amplify the voices of notable Black figures like Melissa Butler, founder & CEO of the Lip Bar, and Killer Mike.

The rapper’s video emphasize the importance of circulating the Black dollar throughout Black communities. “I believe in Black economy. I also believe in Black economics and turning the dollar in our community as much as possible,” the Run the Jewels rapper stated. I also believe higher learning isn’t just college, but trades.

Mike is featured in the video with Gary Davis, founder of Next Level Boy’s Academy in Atlanta, and they have a mentorship program that is aimed to keep Black men out of prison.

There are a total of 13 videos for McDonald’s Voices segment, and nine will air during the BET Awards on Sunday, June 28th as the company works to be a catalyst for reform. Killer Mike’s spot will air on July 5th during an encore airing of the 20th-anniversary award ceremony.

“We are excited to lend our platform to the amazing Black voices that will be highlighted during the BET Awards show,” said Elizabeth Campbell, Senior Director of Cultural Engagement at McDonald’s. “We’re listening and are eager to create impactful ways to celebrate and amplify Black excellence, knowing we’ll all be better for it.”