The Los Angeles Lakers, NBA legends past and present, fans and family have all gathered at Staples Center today for “A Celebration Life for Kobe and Gianna Bryant.” In honor the event, Nike has just released their chilling “Mamba Forever” ad, highlighting many Kobe’s achievements over the years, ranging from his rise as a high school basketball phenom in Philadelphia to his scoring accolades, championship titles, and love being a “Girl Dad.”

Check out the full ad in the video embedded below.

Nike halted the release the  in the aftermath Kobe’s tragic death, but rumors are swirling that the brand will launch a new Lakers-inspired colorway on March 26th. .

“A Celebration Life for Kobe & Gianna Bryant” will not be shown on any video screens outside Staples Center, but the event will air live on local tv stations starting at 10am local time (1pm ET). Live streams ‘A Celebration Life for Kobe and Gianna Bryant’ can also be found  CNN’s website, NBA TV, CBS All Access, and ESPN’s social media platforms, as shown below.