When released the iconic rap single “Rock The Bells” f his debut album Radio, it jumpstarted a legacy that is still going strong both in and outside Hip-Hop culture. Now, the legendary Queens-bred emcee is branding it even further with an entire capsule collection fly streetwear gear.
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Officially titled Rock The Bells Drop 1, the collection consists limited-edition drops designed to emulate classic elements hip-hop, including graffiti, DJing, breakdancing and course the power MCing that LL did so well during his come-up. Highlights from the initial set include T-shirts, handcrafted-designed hoodies, long-sleeve shirts, crewnecks, hats and a standout limited edition Rock The Bells x Roots Varsity Jacket which is actually inspired by the custom jacket LL Cool J wore in celebration launching Rock The Bells Radio. As the artist born James Todd Smith has led an unquestionably iconic career for himself in media and music alike, we see him crossing into apparel with just as much success. Congrats, king!
Drop 1 from LL Cool J’s Rock the Bells Collection arrives on January 28 Rockthebells.com. Get a preview what will be available by checking out the lookbook images below:
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