Luke Bryan’s Latest Collaboration Is With… Beer
Next time Luke Bryan goes to "Drink a Beer," he'll be able to sip on one with his name on it.
The country superstar announced his very own beer, Two Lane American Golden Lager, on Wednesday (Feb. 19). He named the beer Two Lane because "it's perfect for the kind of places you'll find at the end of a two-lane road: fishing holes, campsites, dive bars — places where you and your friends can really feel at home," as he explained in a video on Instagram.
Bryan partnered with Constellation Brands (importer of Corona, Modelo and Pacífico) to create Two Lane, and he made sure he was involved in every step of the process, from tasting to creative development. The "Knockin' Boots" singer is so proud of his creation, he has literally signed off on every can.
“Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer,” Bryan said in a press release. “For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and I was so grateful to find a partner in Constellation to make that dream a reality.”
Two Lane American Golden Lager will initially be available in Tennessee, Alabama, Florida, North Carolina, South Carolina, Virginia and Bryan's native Georgia, sold in six-pack cans, 12-pack cans, 16-ounce single-serve cans and on draft starting March 2. Fans who live in those markets can also drink Two Lane while rocking out with Bryan during his Proud to Be Right Here Tour.
Fans can find more information on Two Lane on the beer's official website and can follow @TwoLaneBrewing on Instagram, Facebook and Twitter.
Check out Bryan's sudsy announcement below.