might commonly be referred to as one the greatest to ever grace a mic but these days, he’s putting more his efforts into behind-the-scenes work rather than on-stage. With the relaunch Mass Appeal a few years ago, Nas has been using his ear for talent to scope some the hardest rappers out. Mass Appeal was behind a lot pivotal records and albums in the past 10 years and
Nas announced the launch Mass Appeal India last year with the signing Divine but he’s continuing to expand the roster with the signing Raja Kumari, an Indian-American singer and songwriter that’s worked with and Gwen Stefani in the past.
“When I first met Raja, I knew she was someone the world needs to hear,” Nas said in a press release. “Her presence exudes confidence and individuality — a true artist with global appeal. We’re thrilled to have her on the team as the first lady Mass Appeal India.”
With the newly announced signing, Raja Kumari’s getting ready to release her first single through the label this April.
“I’m so excited to be joining Mass Appeal family,” she said. “Ever since I fell in love with Hip Hop, it has been a dream mine to work with Nas. Their vision bringing Indian Hip Hop to the international market is inspiring and I look forward to working together to achieve that goal.”