Sam Smith Previews Third Album Title Track, Unveils Princess Filter

And it is, yes, “To Die For.”

Sam Smith is getting royally hyped for his next era. After opening a wig shop in London, Smith dropped the release date (May 1) and title of his third album (To Die For) last week and on Monday morning (Feb. 17) he added a special princess filter that upped the glam factor by 100.

"I have my own filter," Smith wrote alongside a short video in which he plays a snippet of the sweeping title track and models a set of digital eyelashes and a shiny tiara. "Let me see you try it!? Get your princess on #todiefor." 

I have my own filter. I’m hyped —- let me see you try it!? Get your princess on — #todiefor pic.twitter.com/vQt72eIvBP

— Sam Smith (@samsmith) February 17, 2020

"I just want somebody to die for/ Sunshine living on a perfect day," he sings over plaintive strings and a subtle beat. "I just want somebody to die for." 

"I‘m more proud of this album than anything I’ve ever done," said Smith when announcing the album's title. "I’ve really set myself free the last two years whilst writing this & I hope you can dance and relate to these stories. It’s all for you, always."