Shaquille O’Neal has officially opened his new company, Majority, an advertising agency that is based in Atlanta and focus on telling diverse stories.
The agency is co-founded by Omid Farhang, with Shaq operating as a silent partner.
“Shaq’s role will be wide-ranging,” Farhang said to Business Insider. “He will help open doors, connect dots, create opportunities, celebrate successes, and advance the overall agenda of the agency wherever possible.”
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The NBA legend will be available for creative pitches and more.
“Knowing he’s a busy guy with many business interests, we will utilize him judiciously where we think he can have maximum impact,” Farhang said. “This is not celebrity gimmickry, it’s genuine partnership.”