Snoop Dogg is taking his talents to the wine business. On Wednesday (April 15), 19 Crimes announced their multi-year partnership with The Doggfather and will release his first bottle of wine –aptly titled Snoop Cali Red — this summer. 

“I’ve been a fan of this wine, and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” stated Snoop in a press release.

“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red,” said TWE marketing vice president, Americas, John Wardley. “Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”  

Snoop Dogg has kept busy while on quarantine, participating in various at-home challenges such as the smoky Kush-Up Challenge and kicking it with Diddy during his Team Love Dance-A-Thon.