If you keep seeing Instagram posts captioned, “until tomorrow,” everywhere, don’t worry, you’re not going stir crazy. The latest Instagram challenge, which has IG users posting random and/or embarrassing photos themselves along with the cryptic phrase, “until tomorrow,” arose out nowhere, and for seemingly no reason. The lack context for the photos coupled with the damning and vaguely threatening tagline makes it difficult to decode the purpose this particular challenge, but it’s actually a lot less creepy than it may at first appear to be.
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While the origins the challenge are unknown, whenever a user participates, they must privately message every person who liked their post and tell them to post their own ridiculous photo themselves and leave it up until tomorrow—hence, the name the game. The challenge gained traction as a result folks desperately seeking a way to distract themselves from the current state affairs, and the harmless and lighthearted nature the trend seems to be the perfect way to stay amused amid these difficult times. While the words “until tomorrow” may implicate the end the world to some, it’s really just a fun way to engage with the world while we’re all keeping our distance from another.