Over the weekend, it was revealed that was expanding his income stream by . In a recently-surfaced clip, his passenger makes the connection and belittles Joc for having “fallen f,” prompting him to defend his own entrepreneurial spirit. Seeing as job-shaming is not something the online masses take kindly too — — it didn’t take long before Joc was receiving legions support from the Twitter folk. 

Wayno, host Everyday Struggle saw little to laugh at, though he opted to keep his deeper thoughts to himself. Underground lyricist Sadistik felt the same way, taking some time to show Joc’s ambition some love. And course, the old reliable Twitter chorus stepping up in a time need, whether summoned or otherwise. 

Others are more skeptical, however. Given today’s viral media, many assumed that Joc was actually an investor in “Pull Up,” and strategically managed to bamboozle the outrage-seeking masses into spreading free publicity. Either way, Joc is coming out strong.