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Dee Snider Fights Inflation With ‘Not Gonna Take It’ Protest About Cell Plans

Dee Snider Fights Inflation With ‘Not Gonna Take It’ Protest About Cell Plans

Amid record high inflation in the U.S., Twisted Sister icon Dee Snider has partnered with T-Mobile as part of the wireless network's "Carrier Callout" to oppose cell plan rate hikes by competitors such as AT&T and Verizon. The rock singer took to the street in Times Square on Tuesday (July 12) to sing Twisted Sister's classic "We're Not Gonna Take It" in protest.

T-Mobile launched the Carrier Callout campaign to assure existing customers and entice those looking to switch plans in times of rising prices. T-Mobile offers a "Price Lock" that the company said in a statement gives customers "peace of mind their price won't go up."

Watch video from the protest below.

In a tweet on Tuesday, Snider said he had fun being a T-Mobile partner and "letting those other wireless carriers know we aren't going to take their rate increases!"

Earlier this week, he warned, "Last year I was railing against AT&T for how they were treating me after being a customer for 2 decades! The gave me zero response & before switching services I swore I wasn't finished."

T-Mobile CEO Mike Sievert said in May, "Inflation shouldn’t be an excuse to jack up prices just because you can get away with it. But that's the carriers’ way. T-Mobile is here to help our customers battle inflation by not adding to the stress of price hikes."

At the protest on Tuesday, demonstrators surrounding Snider carried pink T-Mobile-branded signs with slogans including "We're Not Gonna Take It!" and "Say 'No' to Phone-Flation." The demonstration was organized by T-Mobile and was not an organic protest.

Snider's solo album Leave a Scar emerged last year.

Dee Snider Participates in T‑Mobile's Carrier Callout – July 12, 2022

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